Bruno Bueno

Questioner
DISC Type : c

Head Comercial at Grupo Cimed

Greater São Paulo Area, Brazil

Overview

Bruno Bueno is the Head Comercial at Grupo Cimed, leveraging his MBA in Marketing to drive commercial strategy and sales growth. His experience at Danone and EMS demonstrates expertise in managing key accounts, developing sales channels, and leading teams in the competitive pharmaceutical sector.

He is currently spearheading a major strategic initiative to expand Cimeds brands into new sales channels, including food retail, e-commerce, and department stores.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

New Channel Development
He is actively leading Cimed's strategic expansion into new sales channels beyond traditional pharma, such as e-commerce, convenience stores, and food retail.
Sales Team Leadership
Frequently posts about motivating his team, which he calls the "exército de sangue amarelo" (yellow blood army), emphasizing their protagonist role in the company's success.
Pharmaceutical Sales Strategy
His background includes managing district and national accounts for companies like EMS and Danone, focusing on P&L, KPIs, and customized sell-in and sell-out policies.

Media Appearances

Bruno has no verified media appearances

Work History

1-2025
Head Comercial at Grupo Cimed
2-2024 - 1-2025
Gerente Distrital/Regional EMS at EMS
4-2023 - 3-2024
Gerente de contas nacionais Farma at Danone
6-2022 - 8-2023
Gerente Nacional de Vendas Canal Farma OL at Danone
1-2021 - 1-2023
Gerente de contas nacional at Danone

Education

2016 - 2018
Master of Business Administration (MBA) from Pontifícia Universidade Católica de São Paulo
Administraçao from Estácio

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater São Paulo Area, Brazil Job Level : N/A Designation : Head Comercial at Grupo Cimed
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Insights For Selling To Bruno

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruno is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bruno

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bruno move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bruno take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bruno

Personality Compatibility


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