Byron Ells in

Byron Ells

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Vice President, Marketing, Martech and Digital at Empire Company Limited and Sobeys Inc. Canada
📍 Mississauga, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
32 Years
Current Role
Vice President, Marketing, Martech and Digital
Job Level
Senior
Location
Mississauga, Ontario, Canada
Personality Overview

How Byron shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Byron cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2022
Vice President, Marketing, Martech and Digital
Empire Company Limited and Sobeys Inc. Canada
2019 - 2021
Chief Marketing & Digital Officer / Managing Director
StarTech.com
2016 - 2019
Head of Digital Marketing, Data & Ad Product | Country Manager, Walmart Media Group
Walmart Canada
2010 - 2016
Vice President, Media and Digital
Shoppers Drug Mart
2007 - 2010
Director, New Media Innovation & Planning
CBC Television
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Honours Bachelor of Commerce
University of Ottawa
Accelerated Executive Leadership Program
York University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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