Byron Tassoni-Resch
Login to view DISC.Byron Tassoni-Resch is the Co-Founder and CEO of WeDiscover, a performance marketing agency known for leveraging data and automation. Previously at Deliveroo, he has deep expertise in paid media and was recently named to the PMW 100 Powerlist of influential marketers. Colleagues describe him as passionate, smart, and pragmatic.
Growing up across the UK, South Africa, Austria, China, and Nigeria, Byrons early ambition was to play professional football for Bayern Munich. His entrepreneurial journey began in high school, where he started a business organizing concerts, which first ignited his passion for advertising and marketing.
His first foray into advertising wasnt for a client, but to fill massive venues for the concert business he started himself as a teenager.
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