Caitriona Snell

Trailblazer
DISC Type : ID

Marketing Lead at WeBuild-AI

London, England, United Kingdom

Overview

Caitriona Snell is the Marketing Lead at WeBuild-AI, specializing in B2B technology marketing and global go-to-market strategies. She focuses on translating complex technical products into revenue-driving campaigns by blending creative strategy with data-driven decisions. Colleagues describe her as an experienced, committed, and incredibly talented marketer who champions accessibility.

She is a strong advocate for ethical AI and sustainable innovation, a passion supported by her business sustainability management studies at the University of Cambridge. A company blog post reveals her personal interests extend from marketing to mushrooms, suggesting a hobby in mycology or foraging. She also studied Spanish at the Universidad Nacional Autónoma de México.

Unique fact: A company profile piece on her was titled, "Life at WeBuild-AI: meet Caitriona Snell, from marketing to mushrooms."

Personality Overview

Charismatic

Friendly But Fast

Persuasive

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Ethical AI
Her professional headline and company bio highlight her role as an advocate for ethical AI and scaling its responsible application.
Sustainable Business
She holds a certificate in Business Sustainability Management from the University of Cambridge and advocates for sustainable innovation.
Marketing Technology
She has posted about managing a lean MarTech stack, emphasizing the importance of automation and system integrations for efficiency.

Media Appearances

Caitriona has no verified media appearances

Work History

8-2025
Marketing Lead at WeBuild-AI
1-2024 - 6-2024
Senior Manager, Global Marketing (Product, Partner, Events) at Cloudera
9-2020 - 1-2024
Manager, Global Marketing (Strategy, Partner, Operations) at Cloudera
1-2018 - 9-2020
Manager, International Marketing (Field, Demand Gen, Partner, Growth, Events) at Cloudera
9-2016 - 1-2018
Manager, Product Marketing Manager at IBM

Education

2024 - 2024
Español from Universidad Nacional Autónoma de México
7-2023 - 10-2023
Business Sustainability Management from University of Cambridge Institute for Sustainability Leadership

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Middle Designation : Marketing Lead at WeBuild-AI
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Insights For Selling To Caitriona

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitriona is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Caitriona

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Caitriona move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Caitriona take some risk or not?

  • If necessary, they will be ready to take risks.

You And Caitriona

Personality Compatibility


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