Carina Holzapfel in

Carina Holzapfel

Judge · DISC type Dc
Founder and CEO at BOOSTLi
📍 Zürich Metropolitan Area, Switzerland

Carina is the CEO of BOOSTLi, an AI-driven growth agency, and CMO for the Swiss AI energy startup CEEX. With a background in finance from Pforzheim University and prior experience at Bosch, she specializes in leveraging AI and automation for business growth on platforms like LinkedIn. Colleagues describe her as having an exceptional entrepreneurial mindset and being an innovative problem-solver.

Originally from a small German village, Carina is an avid traveler who has visited over 50 countries, starting with a solo trip around the world at 18. She is passionate about finding freedom through building efficient systems and now splits her time between Zurich and Cape Town. Her core mission is to bridge AI with authentic human connection.

Unique fact: She co-founded a hydrogen heating company with her father, successfully turning his garage project into a patented, EU-supported venture.

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Experience
6 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Zürich Metropolitan Area, Switzerland
Personality Overview

How Carina shows up

Fast But Wary
Objective Thinker
Generally Skeptic

They are not always relationship oriented. They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Priorities

Topics Carina cares about

AI & Human Connection
A core theme in her speaking and writing, she focuses on using AI to amplify authentic relationships rather than replace them.
AI-Driven Growth
As the founder of BOOSTLi, she is an expert in using AI and automation to drive organic growth and lead generation on LinkedIn and Instagram.
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Career

Work history

1-2023
Founder and CEO
BOOSTLi
11-2023
CMO
CEEX - Clean Energy EXchange
7-2022 - 9-2024
Co-Founder & CEO
H2MC.Heating
2-2022 - 2-2023
COO PERSN.COM & DIY.ROCKS Ltd.
PERSN / DIY.ROCKS
2-2021 - 1-2023
CEO PERSN.CH
PERSN / DIY.ROCKS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2016
Bachelor of Applied Science (B.A.Sc.)
Pforzheim University
3-2023 - 3-2023
NLP-Practitioner
NLP-Zentrum Berlin
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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