Carina Holzapfel

Judge
DISC Type : Dc

Founder and CEO at BOOSTLi

Zürich Metropolitan Area, Switzerland

Overview

Carina is the CEO of BOOSTLi, an AI-driven growth agency, and CMO for the Swiss AI energy startup CEEX. With a background in finance from Pforzheim University and prior experience at Bosch, she specializes in leveraging AI and automation for business growth on platforms like LinkedIn. Colleagues describe her as having an exceptional entrepreneurial mindset and being an innovative problem-solver.

Originally from a small German village, Carina is an avid traveler who has visited over 50 countries, starting with a solo trip around the world at 18. She is passionate about finding freedom through building efficient systems and now splits her time between Zurich and Cape Town. Her core mission is to bridge AI with authentic human connection.

Unique fact: She co-founded a hydrogen heating company with her father, successfully turning his garage project into a patented, EU-supported venture.

Personality Overview

Fast But Wary

Objective Thinker

Generally Skeptic

They are not always relationship oriented.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

AI & Human Connection
A core theme in her speaking and writing, she focuses on using AI to amplify authentic relationships rather than replace them.
AI-Driven Growth
As the founder of BOOSTLi, she is an expert in using AI and automation to drive organic growth and lead generation on LinkedIn and Instagram.
Energy Transition
Through her CMO role at CEEX and participation in energy forums, she speaks on the trends and challenges of implementing renewable energy solutions.

Media Appearances

Carina has no verified media appearances

Work History

1-2023
Founder and CEO at BOOSTLi
11-2023
CMO at CEEX - Clean Energy EXchange
7-2022 - 9-2024
Co-Founder & CEO at H2MC.Heating
2-2022 - 2-2023
COO PERSN.COM & DIY.ROCKS Ltd. at PERSN / DIY.ROCKS
2-2021 - 1-2023
CEO PERSN.CH at PERSN / DIY.ROCKS

Education

2012 - 2016
Bachelor of Applied Science (B.A.Sc.) from Pforzheim University
3-2023 - 3-2023
NLP-Practitioner from NLP-Zentrum Berlin

More Information

Social Presence :

Prographics :

Exp : 6 Location : Zürich Metropolitan Area, Switzerland Job Level : Leadership Designation : Founder and CEO at BOOSTLi
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Insights For Selling To Carina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Carina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Carina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Carina

Personality Compatibility


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