Carl B.
Login to view DISC.Carl B. is the Head of Marketing Effectiveness at Direct Line Group, specializing in measurement frameworks and econometric modeling. His career shows a consistent progression in analytics, from roles at MediaCom and Ebiquity to his current leadership position. He holds a Bachelor of Science from the University of Portsmouth.
He recently authored an open letter from an advertisers perspective on the dangers and evaluation of AI in marketing, showing deep engagement with industry trends.
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