Carl Richards in

Carl Richards

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Founder at The Behavior Gap: The Communication Company
📍 Park City, Utah, United States

Carl Richards is a Certified Financial Planner™ and the founder of The Behavior Gap and The Society of Advice. Known for his decade-long "Sketch Guy" column in The New York Times, he simplifies complex financial concepts using simple sketches. He is a global keynote speaker, author, and graduate of the University of Utahs David Eccles School of Business.

Based in Utah, Carl is an avid outdoorsman and a certified Wilderness First Responder. He spends his free time hiking, skiing, and biking on the states high mountain ridges. He is married with four children, whom he considers his best friends.

His career in finance began after he misread a job ad for "securities" and applied thinking it said "security guard. "

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Experience
23 Years
Current Role
Founder
Job Level
Leadership
Location
Park City, Utah, United States
Personality Overview

How Carl shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Carl cares about

Behavioral Finance
His work is centered on "The Behavior Gap, " exploring the difference between what investors should do and what they actually do, focusing on emotional decision-making.
Financial Communication
Pioneered the use of simple sketches to make complex financial topics understandable for a broad audience through his New York Times column and books.
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Career

Work history

1-2011
Founder
The Behavior Gap: The Communication Company
1-2022 - 4-2025
Chief Brand Officer
The Elements Financial Monitoring System™
2-2010 - 3-2020
Columnist
The New York Times
2-2012 - 8-2016
Director of Investor Education
BAM Advisor Services
1-2010 - 2-2012
Founder
Prasada Capital Management
In the press

Media appearances

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Education
1993 - 1997
Bachelor of Science (BS)
University of Utah - David Eccles School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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