Carlos Castro

Examiner
DISC Type : cs

Director Comercial Canales estrategicos & Sureste at SURA México

Mexico City, Mexico

Overview

Carlos Castro is a seasoned Commercial Director at SURA México, specializing in the Afore sector. With a background at HSBC and a Masters in Digital Transformation, he focuses on leading strategic channels, negotiation, and integrating businesses to create mutual value.

He is passionate about continuous learning and leadership, actively participating in forums like the Prestigio Leadership Forum. Carlos values a modern, conscientious approach to business, emphasizing forward-thinking preparation and a commitment to sustainable practices.

He champions the "triple bottom line" (social, environmental, and financial) as a core philosophy for both institutions and individuals.

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Digital Transformation
He holds an executive master's degree in digital transformation, aligning with his professional focus on modernizing business and financial channels.
Leadership Development
Actively attends leadership events and publicly shares learnings from mentors, indicating a strong personal and professional interest in evolving leadership skills.
Sustainable Business
He is an advocate for the "triple bottom line" philosophy, indicating a deep interest in business practices that are flexible, respectful, and committed to social impact.

Media Appearances

Carlos has no verified media appearances

Work History

5-2008
Director Comercial Canales estrategicos & Sureste at SURA México
Director Nacional HSBC Afore at HSBC Mexico
3-2000 - 5-2006
Director Regional Sureste HSBC Afore at HSBC Mexico
1-1988 - 3-2000
Subdirector de crédito at Banca Serfin S.A. de C.V.

Education

1-2021 - 7-2021
Master ejecutivo en transformación digital from EIG Education
2018 - 2020
Master Business Administration from Westfield Business School

More Information

Social Presence :

Prographics :

Exp : 35 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Director Comercial Canales estrategicos & Sureste at SURA México
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Insights For Selling To Carlos

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carlos is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Carlos

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Carlos move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Carlos take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Carlos

Personality Compatibility


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