Carlos Santiago
Login to view DISC.As EVP at the Association of National Advertisers, Carlos Santiago champions inclusive and multicultural marketing as a strategic imperative for brand growth. With nearly three decades of experience and an MBA from Washington Universitys Olin Business School, he helps major brands harness cultural intelligence to drive business success.
Carlos is a passionate advocate for authentic representation, dedicating his career to answering the question of "who is missing from the data?" As a gay Latino leader, he works to change how brands portray the LGBTQ+ community and other diverse groups, debunking myths that inclusivity is bad for business.
Unique fact: Early in his career, he founded and built Verizons first centralized multicultural markets business unit, growing it to nearly $3 billion in annual revenue.
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