Carmela Castro in

Carmela Castro

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Category Development Manager at Nestlé
📍 Singapore

Carmela is a Category Development Manager at Nestlé with over 15 years of experience in trade marketing and channel management across the FMCG and pharmaceutical sectors for MNCs like Haleon, GSK, and Alcon. A registered pharmacist, she leverages data analysis to drive sales growth and optimize marketing spend.

No publicly available information on personal interests or hobbies.

She was named GSKs "Trade Marketer of the Year" in 2022 for driving significant growth for the Centrum and Caltrate brands.

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Experience
19 Years
Current Role
Category Development Manager
Job Level
Middle
Location
Singapore
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Carmela cares about

Category Development
Her career is centered on category management, including award-winning shelf scale-up projects at GSK that resulted in double-digit sell-out growth.
Channel Sales Growth
Her profile emphasizes a proven ability to develop and implement strategies that increase channel sales growth across modern trade, e-commerce, and general trade.
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Career

Work history

6-2025
Category Development Manager
Nestlé
4-2024 - 10-2024
Regional Manager, Key Accounts and DEOH Category Management
Alcon
5-2023 - 3-2024
Trade Marketing Manager
Suntory Beverage & Food Asia Pacific
3-2020 - 7-2022
Trade Marketing Manager
GSK
1-2017 - 2-2023
Trade Marketing Manager
Haleon
In the press

Media appearances

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Education
2000 - 2004
Bachelor of Science - BS
Our Lady of Fatima University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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