Carmela Castro

Trailblazer
DISC Type : DI

Category Development Manager at Nestlé

Singapore

Overview

Carmela is a Category Development Manager at Nestlé with over 15 years of experience in trade marketing and channel management across the FMCG and pharmaceutical sectors for MNCs like Haleon, GSK, and Alcon. A registered pharmacist, she leverages data analysis to drive sales growth and optimize marketing spend.

No publicly available information on personal interests or hobbies.

She was named GSKs "Trade Marketer of the Year" in 2022 for driving significant growth for the Centrum and Caltrate brands.

Personality Overview

Charismatic

Informal

Friendly But Fast

They are charming and can persuade others to support their decisions.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Category Development
Her career is centered on category management, including award-winning shelf scale-up projects at GSK that resulted in double-digit sell-out growth.
Channel Sales Growth
Her profile emphasizes a proven ability to develop and implement strategies that increase channel sales growth across modern trade, e-commerce, and general trade.
Trade Marketing ROI
At previous roles with Suntory and GSK, she focused on developing strategies to improve and maximize trade investment ROI by analyzing promotional effectiveness.

Media Appearances

Carmela has no verified media appearances

Work History

6-2025
Category Development Manager at Nestlé
4-2024 - 10-2024
Regional Manager, Key Accounts and DEOH Category Management at Alcon
5-2023 - 3-2024
Trade Marketing Manager at Suntory Beverage & Food Asia Pacific
3-2020 - 7-2022
Trade Marketing Manager at GSK
1-2017 - 2-2023
Trade Marketing Manager at Haleon

Education

2000 - 2004
Bachelor of Science - BS from Our Lady of Fatima University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Singapore Job Level : Middle Designation : Category Development Manager at Nestlé
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Insights For Selling To Carmela

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carmela is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Carmela

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Carmela move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Carmela take some risk or not?

  • If necessary, they will be ready to take risks.

You And Carmela

Personality Compatibility


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