Carmen Aston in

Carmen Aston

Judge · DISC type Dc
Global Sales and Marketing Director at Lynchpin Media
📍 Greater Guildford Area, United Kingdom

As Director of Strategic Accounts at Lynchpin Media, Carmen Aston leads global demand generation and content syndication for B2B tech brands. She focuses on delivering measurable ROI through intent-driven campaigns across EMEA, APAC, and the Americas. Colleagues and clients describe her as highly skilled, dedicated, engaging, and driven to succeed.

Originally from Namibia, Carmen brings a global perspective to her work and is fluent in both English and German. During her schooling, she was active in multiple sports, including athletics, hockey, and tennis, showcasing a strong foundation in teamwork and discipline from a young age.

She holds an Advanced Certificate in Sales Management from The Chartered Institute of Marketing.

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Current Role
Global Sales and Marketing Director
Location
Greater Guildford Area, United Kingdom
Personality Overview

How Carmen shows up

Objective Thinker
Quality Focused
Fast But Wary

They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Priorities

Topics Carmen cares about

Global B2B Marketing
Leads high-impact demand generation and content syndication strategies to help global B2B technology brands engage and convert their ideal audiences.
ICT Innovation
Actively promotes and sponsors industry events like the Intelligent ICT Awards, celebrating excellence and transformation in the technology sector.
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Career

Work history

1-2024
Global Sales and Marketing Director
Lynchpin Media
1-2022 - 1-2024
Global Sales Director
Lynchpin Media
7-2020 - 12-2022
Global Account Director
Lynchpin Media
10-2019 - 6-2020
Commercial Sales Manager
Energy Portfolio - dmg events
2-2014 - 10-2019
Senior Business Development Manager
The ENTERTAINER
In the press

Media appearances

Carmen Aston - Director, Global Sales And Marketing at Lynchpin Media. Featured in The Org
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Education
2002 - 2004
Completed
CIM | The Chartered Institute of Marketing
Education details unavailable
Deutche Oberschuhle Windhoek / Namibia
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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