Carmen Gloria Edwards Marin in

Carmen Gloria Edwards Marin

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Director Customer Insights at Marca Registrada Chile
📍 Chile

Carmen Gloria Edwards Marin serves as the Director of Customer Insights at Marca Registrada Chile. With a background in psychology from Universidad Diego Portales and a certification in CX Management, she specializes in market research, consumer behavior, and enhancing customer experience, drawing from past roles at Banco Santander and GfK Adimark.

She believes that technology and data are insufficient on their own, advocating for direct contact with customers in their own environment to capture true context.

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Experience
27 Years
Current Role
Director Customer Insights
Job Level
Mid-senior
Location
Chile
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Carmen cares about

Customer Experience
Her career is centered around CX, backed by a management certification and experience in the customer experience division at Banco Santander.
Human-Centered Research
She publicly emphasizes the value of researchers making direct contact with customers in their own context, rather than relying solely on data and technology.
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Career

Work history

6-2024
Director Customer Insights
Marca Registrada Chile
5-2016 - 6-2024
División Experiencia Clientes y Calidad
Banco Santander
12-2004 - 2-2015
Director Estudios
GfK Adimark
2003 - 2004
Jefe de Estudios Cuantitativo
Punto de Vista
2000 - 2002
Director de Estudios
Time Research
In the press

Media appearances

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Education
1990 - 1996
Psicóloga
Universidad Diego Portales
1977 - 1989
Education details unavailable
The Grange School
2017
Certificación CX Management
IZO
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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