Carol Mason is the President of AdForum, a global resource connecting brands with top advertising agencies. With a background in competitive intelligence and a BA from the University of Hull, she is described by colleagues as a knowledgeable, solution-oriented, and strategic leader who excels at fostering creative partnerships.
She is a strong supporter of creative talent from the American Midwest, having previously lived in Chicago. Her interests lie at the intersection of creativity, culture, and technology, with a focus on how art and design can drive growth and positively impact lives.
Carol is passionate about exploring emerging creative fields like sonic branding—the use of sound to create a unique brand identity.
Read the full overview →Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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