Carolina Castro Holguín

Critic
DISC Type : C

Marketing Product Senior Consultant at Liberty Costa Rica

Costa Rica

Overview

Carolina is a marketing and product launch specialist with extensive experience in the telecommunications industry at companies like Liberty and Claro Costa Rica. She excels in go-to-market strategy, product lifecycle management, and leading commercial development. She holds a specialization in Project Administration and is pursuing a Masters in Digital Marketing.

Carolina is passionate about inspiring others, valuing spaces where team members can share stories and build connections. She has dedicated her time to volunteering with Best Buddies International, reflecting a commitment to community and supporting others personal and professional growth.

She recently made the significant decision to close her chapter in telecommunications to begin a new phase in her professional life.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Go-to-Market Strategy
Her career has focused on leading commercial development and product launches for major telecommunications companies in Costa Rica.
Customer Lifecycle
Manages retention and loyalty strategies, mapping the customer journey to drive improvements through upselling and cross-selling initiatives.
Digital Marketing
Actively deepening her expertise in this area by pursuing a Master's degree in Digital Marketing from EUDE Business School.

Media Appearances

Carolina has no verified media appearances

Work History

2-2025
Marketing Product Senior Consultant at Liberty Costa Rica
12-2021 - 2-2025
Marketing Product Fixed Sr Consultant at Liberty Costa Rica
7-2021 - 12-2021
Go To Market Analyst at Liberty Costa Rica
11-2018 - 5-2021
Mobile Product Analyst at Claro Costa Rica
9-2016 - 9-2018
Voluntary at Best Buddies International

Education

9-2025 - 9-2026
Máster en Marketing Digital from EUDE Business School
1-2022 - 8-2022
Especialización en Administracion de Proyectos from Tecnológico de Costa Rica

More Information

Social Presence :

Prographics :

Exp : 8 Location : Costa Rica Job Level : Middle Designation : Marketing Product Senior Consultant at Liberty Costa Rica
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Carolina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Carolina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Carolina

Personality Compatibility


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