Caroline is a SaaS revenue leader with over 20 years of experience in commercially focused retail roles, specializing in revenue management and client growth. She has a proven record of driving significant impact, including 40% YOY growth in MRR. She holds a business degree from Aston Business School and a certificate in Revenue Architecture.
Her strong belief is that the devil is in the detail.
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Experience
20 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
Northampton, England, United Kingdom
Personality Overview
How Caroline shows up
Fast But Analytical
Thorough Evaluator
Hard To Convince
They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service
Priorities
Topics Caroline cares about
Client Retention
Her career progression at Virtualstock has been focused on client experience and customer success, achieving 100% retention of FTSE 250 clients.
Revenue Growth
As a SaaS revenue leader, she has a key strength in revenue management and has delivered 40% year-over-year growth in monthly recurring revenue.
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Career
Work history
2-2025
Commercial Director
Virtualstock
9-2023 - 2-2025
Director of Client Experience (Customer Success)
Virtualstock
4-2022 - 9-2023
Head of Client Experience (Customer Success)
Virtualstock
1-2021 - 4-2022
Customer Success Manager
Virtualstock
5-2020 - 1-2021
Freelance Consultant: Business Development Lead
Gracechurch Consulting
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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