Caroline Cassels

Observer
DISC Type : ic

Senior Editorial Director at WebMD

Toronto, Ontario, Canada

Overview

Caroline has no verified overview

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Caroline has no verified topics they care about

Media Appearances

Caroline has no verified media appearances

Work History

9-2022
Senior Editorial Director at WebMD
8-2017 - 9-2022
Executive Editor, Medscape Medical News at WebMD
10-2005 - 8-2017
News Editor Medscape Psychiatry at WebMD/Medscape
10-2005 - 10-2011
Managing Editor at WebMD/Medscape
10-2005 - 8-2008
Sr Science Writer at WebMD, Medscape

Education

Journalism from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Editorial Director at WebMD
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Caroline

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Caroline take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Caroline

Personality Compatibility


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