Carolyn Hoffman

Questioner
DISC Type : c

Chief Executive Officer at Carematic Systems, Inc.

Charleston, South Carolina, United States

Overview

Carolyn Hoffman is the CEO of Carematic Systems, leading the companys mission to innovate software for the developmental disability and assisted living communities. Her professional background includes channel sales at NetApp and she holds a Bachelor of Business Administration from the University of South Carolina.

Outside of her tech career, Carolyn is a co-founder of Two Sorting Sisters, a home organization company she started with her sister. This venture grew from her personal interest in interior design and creating efficient, orderly living spaces for others, offering services in change management and personal assistance.

She and her sister have been affectionately called "organizing fairies" by their clients.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Care-Tech Innovation
As CEO of Carematic Systems, she is dedicated to creating software solutions for the I/DD and assisted living communities.
Entrepreneurship
She has founded or led multiple ventures, including Carematic Systems and her own home organization business, Two Sorting Sisters.
Home Organization
Co-founded Two Sorting Sisters, a business born from her passion for organizing and interior design, turning a personal project into a professional service.

Media Appearances

Carolyn has no verified media appearances

Work History

10-2024
Chief Executive Officer at Carematic Systems, Inc.
3-2022 - 10-2024
Owner at Two Sorting Sisters
1-2006 - 1-2018
Real Estate Agent at Long & Foster Companies
1-2001 - 1-2003
Channel Sales Specialist at NetApp
1-1999 - 1-2001
Sales Representative at USinternetworking

Education

1985 - 1989
Bachelor of Business Administration - BBA from University of South Carolina
Education details unavailable from Gaithersburg High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Charleston, South Carolina, United States Job Level : Leadership Designation : Chief Executive Officer at Carematic Systems, Inc.
URL has been copied!

Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carolyn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carolyn take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Carolyn

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.