Carrie Spooner is the Senior Vice President of Revenue Optimization and CRM at the Rio Hotel & Casino. With broad experience in business intelligence and gaming consulting, she focuses on aligning technology deployment with core business strategy to enhance customer relations and drive revenue growth.
Carrie has a distinct focus on identifying and resolving friction points within the guest journey. She is a proponent of utilizing advanced tools, such as AI agents, to create a more seamless and positive customer experience in the hospitality sector.
She advocates for using AI not as an add-on, but as a fundamental tool to rethink and improve hotel operations.
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