Catherine Boera in

Catherine Boera

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Head of Media at UWG
📍 Pearl River, New York, United States

Catherine Boera is the Head of Media at UWG, bringing over 20 years of experience in strategic media planning for Fortune 1000 brands. An MBA graduate from the University of Michigan-Dearborn, she is adept at orchestrating full-funnel campaigns and leading teams to deliver exceptional client service and results.

She is passionate about human-centric approaches to marketing, believing that stories should reflect genuine culture and communities. Catherine champions collaborative teams and appreciates clients who allow for creative, human storytelling. She values her role as a mentor and resource for her colleagues and clients alike.

Catherine actively participates in key industry conversations, including a recent appearance at the Blackweek 25 event.

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Experience
25 Years
Current Role
Head of Media
Job Level
Mid-senior
Location
Pearl River, New York, United States
Personality Overview

How Catherine shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Catherine cares about

Human-Centric Marketing
Advocates for seeing people not as "targets" but as humans with culture and stories, a philosophy that drives the work she and her team produce.
Data-Driven Strategy
Employs an insight-driven approach to media, leveraging data and analytics to develop impactful recommendations and track performance for clients.
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Career

Work history

7-2024
Head of Media
UWG
4-2024 - 7-2024
Media Consultant
UWG
4-2005 - 3-2024
SVP - Director Communications Planning
Active International
2004 - 2005
Communications Manager
The Media Edge
2001 - 2004
Sr. Communications Planner
J. Walter Thompson Detroit
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2003 - 2006
MBA
University of Michigan-Dearborn
1994 - 1998
BS
Montclair State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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