Catherine Herlocker, TMP, VDP in

Catherine Herlocker, TMP, VDP

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Marketing Director at Ayers Financial Services
📍 Greater Roanoke Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
29 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Greater Roanoke Area, United States
Personality Overview

How Catherine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Catherine cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2019
Marketing Director
Ayers Financial Services
8-2017 - 4-2019
Account Executive - Destination Travel Network
Simpleview
9-2013 - 7-2017
Partnership Marketing and Sales Manager
Visit Virginia's Blue Ridge
2-2013 - 9-2013
Corporate and Event Sales
The Natural Bridge of Virginia
7-2011 - 2-2013
Tourism Event Coordinator
Botetourt County
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2016
Travel Marketing Professional
Southeast Tourism Society Marketing College
1993 - 1998
Photography
Shepherd University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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