Catherine McErlane

Go-getter
DISC Type : d

Marketing Director at Transcom

Los Angeles, California, United States

Overview

Catherine has no verified overview

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

3-2024
Marketing Director at Transcom
7-2023 - 3-2024
Senior Account Based Marketing Manager, Americas Field Marketing at VMware
1-2023 - 6-2023
High Tech, Manufacturing and Services Marketing Leader, Global Marketing at Genpact
11-2019 - 1-2023
Global Head of Account Based Marketing at Genpact
11-2018 - 11-2019
Partnerships Marketing Manager at Genpact

Education

2016 - 2018
Bachelor's degree from CIM | The Chartered Institute of Marketing
2014 - 2015
CIM Professional Certificate in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Marketing Director at Transcom
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Catherine

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Catherine take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Catherine

Personality Compatibility


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