Catherine Nelson Rudolph in

Catherine Nelson Rudolph

Pioneer · DISC type IDS
Principal Strategist, Alliance Partnerships at Expedient
📍 Pittsburgh, Pennsylvania, United States

Catherine is a Principal Strategist at Expedient with over 20 years of experience in B2B marketing, specializing in demand generation, ABM, and OEM partner marketing. A graduate of Marquette University, colleagues describe her as strategic, insightful, and results-oriented, with a talent for creating effective, targeted campaigns.

Beyond her professional life, Catherine has a passion for Italian culture, having studied the language at the Accademia Italiana in Florence. She also shows support for charitable causes, particularly those related to cancer research, by encouraging and donating to fundraising efforts.

Unique fact: In a previous role, she developed cutting-edge, bespoke rich-media and high-impact digital ad units for premium brands.

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Experience
27 Years
Current Role
Principal Strategist, Alliance Partnerships
Job Level
Senior
Location
Pittsburgh, Pennsylvania, United States
Personality Overview

How Catherine shows up

Dynamic But Sincere
Friendly But Fast
Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Priorities

Topics Catherine cares about

OEM Partner Strategy
Her current role focuses on overseeing national OEM partners, managing marketing development funds (MDF), and defining GTM strategy for alliances at Expedient.
B2B Demand Generation
A core competency with over two decades of experience creating targeted campaigns that drive revenue and enhance brand awareness for tech companies.
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Career

Work history

1-2020
Principal Strategist, Alliance Partnerships
Expedient
1-2020
Director of Strategic Alliances
Expedient
9-2015 - 1-2020
Senior Director of Marketing
Martini Media
9-2013 - 9-2015
Director of Marketing
Martini Media
9-2012 - 9-2013
Senior Manager, Integrated Marketing at Real Simple
Time Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
Marquette University
Italian Language
Accademia Italiana, Florence
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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