Catherine Zhang

Enigma
DISC Type : dic

Vice President, Content Service & Partnership at TCL North America

Los Angeles, California, United States

Overview

Catherine has no verified overview

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

11-2023
Vice President, Content Service & Partnership at TCL North America
9-2020 - 11-2023
Head of Content Service & Partnership at TCL North America
12-2017 - 6-2020
CEO and Co-Founder at YUME Cosmetics
10-2014 - 11-2017
Director of International Content Cooperation at Alibaba Group
7-2011 - 9-2014
Senior Content Manager at YOU On Demand

Education

2009 - 2011
Master from University of Southern California
9-2007 - 6-2009
Master of Arts - MA from Communication University of China

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles, California, United States Job Level : Senior Designation : Vice President, Content Service & Partnership at TCL North America
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Catherine

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Catherine take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Catherine

Personality Compatibility


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