Cathie McBean

Evaluator
DISC Type : SCD

Chief Strategic Policy & Engagement Officer at Northern Australia Infrastructure Facility (NAIF)

Australia

Overview

Cathie has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Cathie has no verified topics they care about

Media Appearances

Cathie has no verified media appearances

Work History

11-2022
Chief Strategic Policy & Engagement Officer at Northern Australia Infrastructure Facility (NAIF)
6-2022 - 11-2022
Manager Communications, Regional Dev & External Affairs at Energy Resources of Australia Ltd
2-2016 - 10-2021
Director Public Transport Marketing at Transport for NSW
3-2015 - 1-2016
Director Strategic Communications at Department of Premier and Cabinet (NSW)
5-2013 - 2-2015
Director Marketing & Communications Bureau at NT Department of The Chief Minister

Education

1-2005 - 1-2005
Executive Leadership Development Program from Cornell University
Understanding Project Finance from International Project Finance Association

More Information

Social Presence :

Prographics :

Exp : 12 Location : Australia Job Level : Leadership Designation : Chief Strategic Policy & Engagement Officer at Northern Australia Infrastructure Facility (NAIF)
URL has been copied!

Insights For Selling To Cathie

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cathie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cathie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cathie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cathie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.