Cathy Parsons

Wildcard
DISC Type : csi

Manager, Economic Partnerships, Strategy Innovation and Economic Development at City of London, Canada

London, Ontario, Canada

Overview

Cathy has no verified overview

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

6-2015
Manager, Economic Partnerships, Strategy Innovation and Economic Development at City of London, Canada
10-2012 - 6-2015
Specialist, Corporate Investments and Partnerships at City of London, Canada
3-2010 - 11-2012
Financial Analyst, Taxation and Financial Projects at The Corporation of the City of Windsor
4-2003 - 12-2010
Account Manager/Supervisor at The Ambassador Duty Free
1-2004 - 5-2008
VWAP Advisor at The Ministry of the Attorney General

Education

Master's Degree in Business Administration - MBA from University of Massachusetts, MA, USA
Bachelor of Commerce (B.Com.) from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, Ontario, Canada Job Level : Middle Designation : Manager, Economic Partnerships, Strategy Innovation and Economic Development at City of London, Canada
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cathy

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cathy take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cathy

Personality Compatibility


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