Cathy Shifflett in

Cathy Shifflett

Captain · DISC type DS
Vice President of Sales at Roehl Corp
📍 Leesburg, Virginia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Vice President of Sales
Location
Leesburg, Virginia, United States
Personality Overview

How Cathy shows up

Decisive But Calm
Planner & Achiever
Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Cathy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2024
Vice President of Sales
Roehl Corp
12-2019 - 9-2024
Vice President of Retail Sales
BelGioioso Cheese Inc.
2019 - 9-2024
Partner
CHS Enterprises LLC
11-2016 - 2018
Vice President - Consumables
Shopko
2010 - 2016
Vice President - Center Store Sales and Marketing
Tops Markets
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Science - BS
Penn State University
2019
Social Media Marketing MOOC
Northwestern University
Women's Executive Leadership
Duquesne University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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