Ced Simpson in

Ced Simpson

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Head of Marketplace & Strategic Partnerships at Vendasta
📍 Charlotte Metro, United States

Ced Simpson is a results-driven executive with over 25 years of global experience in B2B SaaS, AdTech, MarTech, and FinTech. He specializes in driving revenue growth and optimizing go-to-market strategies for the SMB market. He holds an MBA from The George Washington University School of Business.

People who have worked with him have described him as a "business development powerhouse" and a fantastic manager with tremendous industry knowledge.

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Experience
28 Years
Current Role
Head of Marketplace & Strategic Partnerships
Job Level
Mid-senior
Location
Charlotte Metro, United States
Personality Overview

How Ced shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ced cares about

Go-to-Market Strategy
His profile consistently highlights expertise in GTM execution, developing comprehensive plans for embedded business solutions and channel partner recruitment programs.
Strategic Partnerships
A core theme of his career, focusing on leading high-impact global partnerships, partner enablement, and developing sales channels.
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Career

Work history

8-2025
Head of Marketplace & Strategic Partnerships
Vendasta
9-2024
Founder & CEO
smbConnect Digital
1-2025 - 5-2025
Enterprise Partnerships
ZenBusiness
9-2023 - 9-2024
VP, Global Business Development
Duda
4-2022 - 9-2023
Director, Strategic Partnerships & Corporate Development
H&R Block
In the press

Media appearances

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Education
MBA
The George Washington University School of Business
Bachelor of Science - BS
Clemson University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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