Celia Bujaidar

Celia Bujaidar is the Founder and CEO of PREMO, a fintech company focused on providing accessible financing to micro-businesses in Mexico. With an MBA from the University of Chicago Booth School of Business, her experience includes roles at McKinsey & Company and the National Banking and Securities Commission (CNBV).

Her passion for financial inclusion stems from her time at the CNBV, where she observed the significant credit gap faced by small entrepreneurs. This inspired her to leverage technology to create a solution that supports the growth of businesses often overlooked by traditional banks, driving economic development from the ground up.

In 2024, Forbes named Celia one of "The 100 Most Powerful Women in Mexico. "