Celso Tonet in

Celso Tonet

Evaluator · DISC type Csd
Diretor de experiência do cliente at Claro Brasil
📍 São Paulo, São Paulo, Brazil

Celso Tonet is the Customer Experience Director at Claro Brasil, leveraging over 25 years of telecom industry experience to make the company more customer-centric. He holds a Masters degree in Business Administration with a focus on Organizational Behavior and is recognized as a leader in CX transformation.

Described by colleagues as a focused, dedicated, and pleasant professional, Celso is considered a family man with great emotional balance. He believes that a passion for observing people and understanding their needs is the secret to a successful career in customer experience, a principle he applied when running his own consultancy.

He was named one of the 20 most inspiring leaders in the 30-year history of the respected industry publication, Consumidor Moderno.

Read the full overview →
Experience
29 Years
Current Role
Diretor de experiência do cliente
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Celso shows up

Thorough Evaluator
Quality Focused
Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Celso cares about

Customer Centricity
His core mission at Claro Brasil is embedding a customer-centric culture. He frequently speaks on this topic and is recognized as a key leader in the field in Brazil.
AI in Customer Service
He is leading Claro's expansion of generative AI to unify customer service systems, improve cross-selling, and create more proactive and efficient customer interactions.
+5 more topics Login to view topics
Career

Work history

5-2022
Diretor de experiência do cliente
Claro Brasil
5-2009 - 6-2022
Diretor de Operações de Atendimento e Call Center
Claro Brasil
9-2006 - 5-2009
Gerente Planejamento e Controle Operacional
Brasil Telecom
12-2000 - 9-2006
Consultor
Promon Engenharia
9-1999 - 5-2004
Gerente Consultoria
K2 achievements
In the press

Media appearances

A Experiência do Cliente na Claro Brasil com Celso Tonet. Featured in YouTube
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Education
8-2021 - 8-2021
Liderança
Pontifícia Universidade Católica do Rio Grande do Sul
2005 - 2007
Mestrado
Universidade de Brasília
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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