Celso Tonet in

Celso Tonet

Login to view DISC.
Diretor de experiência do cliente at Claro Brasil
📍 São Paulo, São Paulo, Brazil

Celso Tonet is the Customer Experience Director at Claro Brasil, leveraging over 25 years of telecom industry experience to make the company more customer-centric. He holds a Masters degree in Business Administration with a focus on Organizational Behavior and is recognized as a leader in CX transformation.

Described by colleagues as a focused, dedicated, and pleasant professional, Celso is considered a family man with great emotional balance. He believes that a passion for observing people and understanding their needs is the secret to a successful career in customer experience, a principle he applied when running his own consultancy.

He was named one of the 20 most inspiring leaders in the 30-year history of the respected industry publication, Consumidor Moderno.

Read the full overview →
Experience
29 Years
Current Role
Diretor de experiência do cliente
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Celso shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Celso cares about

Customer Centricity
His core mission at Claro Brasil is embedding a customer-centric culture. He frequently speaks on this topic and is recognized as a key leader in the field in Brazil.
AI in Customer Service
He is leading Claro's expansion of generative AI to unify customer service systems, improve cross-selling, and create more proactive and efficient customer interactions.
+5 more topics Login to view topics
Career

Work history

5-2022
Diretor de experiência do cliente
Claro Brasil
5-2009 - 6-2022
Diretor de Operações de Atendimento e Call Center
Claro Brasil
9-2006 - 5-2009
Gerente Planejamento e Controle Operacional
Brasil Telecom
12-2000 - 9-2006
Consultor
Promon Engenharia
9-1999 - 5-2004
Gerente Consultoria
K2 achievements
In the press

Media appearances

A Experiência do Cliente na Claro Brasil com Celso Tonet. Featured in YouTube
See now
Education
8-2021 - 8-2021
Liderança
Pontifícia Universidade Católica do Rio Grande do Sul
2005 - 2007
Mestrado
Universidade de Brasília
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Celso. Free, 10 seconds.