Chantal is the founder of The Officient, a digital marketing strategist with 13 years of experience. She focuses on transforming websites into lead-generating systems for various companies using a data-backed, test-and-measure approach. She holds a Diploma from TAFE NSW and previously worked in branding with Wolff Olins.
Chantal is passionate about professional communities and the power of blending digital and in-person marketing. She attends creative conferences and has co-organized workshops to help business owners and creatives overcome burnout, demonstrating a commitment to the well-being and growth of her peers.
She likens businesses blindly accepting marketing services to "selling a kid a university degree, " underscoring her belief in tailored strategy.
Read the full overview →They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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