Charlene Perera in

Charlene Perera

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General Manager of Merchandise at Steve Madden
📍 Greater Melbourne Area, Australia

Charlene is a C-Level leader and the General Manager of Merchandise at Steve Madden, with over a decade of experience in brand development and retail strategy. A graduate of Melbourne Business Schools MBA program, she is known for driving organizational growth and innovation. Colleagues describe her as an "exemplary, purpose-driven" and "incredible" leader.

She is passionate about creating positive and engaged team environments, focusing on building a productive and fun culture. Her commitment to community is evident through her leadership role at the Creative Womens Circle, a non-profit dedicated to supporting women in creative fields.

She was instrumental in the Australian launch strategy for UK-based apparel brand Sweaty Betty and the relaunch of Steve Madden in Australia.

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Experience
20 Years
Current Role
General Manager of Merchandise
Job Level
Senior
Location
Greater Melbourne Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Charlene cares about

Brand Relaunching
She has successfully managed the Australian launch for Sweaty Betty and the high-profile relaunch of Steve Madden, demonstrating expertise in bringing global brands to market.
Positive Team Culture
A core focus mentioned in her profile and recommendations is her ability to foster a positive, diverse, and fun culture that nurtures and builds strong teams.
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Career

Work history

5-2024
General Manager of Merchandise
Steve Madden
10-2023 - 5-2024
Regional Director
Buzz
8-2023
Board Vice President
Creative Women's Circle
4-2023
Consultant
Charlene Perera Consulting
8-2020 - 4-2023
General Manager
Brand Collective Pty Ltd
In the press

Media appearances

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Education
2019 - 2020
Master of Business Administration - MBA
Melbourne Business School
1995 - 2001
Certificate of VCE
Vermont Secondary College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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