Charlie Caddle in

Charlie Caddle

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Co-Founder at TMMB Agency
📍 London, England, United Kingdom

Charlie Caddle is the Co-Founder and Head of Agency at TMMB, the UKs top TikTok Shop Affiliate Agency. With a background in finance selling derivatives to investment funds and a degree from the University of Sussex, he now spearheads agency operations and client delivery, driving significant revenue growth for brands.

Outside of his direct agency responsibilities, Charlie has demonstrated a strong interest in the principles of economics, having previously written about market and wage determination theories. He has also personally driven over £1M in organic sales as a creator, blending his analytical background with practical content creation.

He was awarded Her Majesty the Queens Bursary after placing in the top 3% in his schools common entrance exams.

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Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Charlie cares about

TikTok Shop Growth
His agency, TMMB, specializes in scaling brands on TikTok Shop, having taken a client from £0 to £5M in GMV in 12 months.
Creator-Led Marketing
He runs a creator-founded agency that manages a community of over 20,000 TikTok creators and personally participates in content creation for brand campaigns.
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Career

Work history

9-2024
Co-Founder
TMMB Agency
12-2023 - 7-2024
Portfolio Manager - Institutional
Alpha Group
8-2021 - 12-2023
Senior Account Manager
Monex Europe
8-2019 - 8-2021
Account Manager
Monex Europe
In the press

Media appearances

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Education
2016 - 2019
Bachelor of Science - BS
University of Sussex
2013 - 2015
A-levels
HSDC Havant & South Downs
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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