Charlie Grinnell in

Charlie Grinnell

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Co-Chief Executive Officer at RightMetric
📍 Greater Vancouver Metropolitan Area, Canada

Charlie Grinnell is the Co-CEO of RightMetric, where he helps marketers eliminate blind spots by decoding external signals from audiences and competitors. With over 15 years of experience, including leadership roles at Red Bull and Aritzia, he specializes in data-backed strategy. People often describe him as passionate, insightful, and analytical.

Outside of his primary role, Charlie is actively involved in community causes. He serves as a Board Member for the Praxis Spinal Cord Institute and has spoken at events for Protect Our Winters, indicating a passion for both healthcare innovation and environmental activism, particularly related to winter sports.

His career began in action sports video production, and a car accident in his first year of university pivoted him from a planned law career to his passion for digital marketing.

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Experience
18 Years
Current Role
Co-Chief Executive Officer
Location
Greater Vancouver Metropolitan Area, Canada
Personality Overview

How Charlie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charlie cares about

Marketing 'Outsight'
His company and professional philosophy are built around using external data signals, or 'outsight,' to uncover the 90% of the market that brands don't currently own.
Audience Intelligence
He frequently speaks about the importance of understanding what audiences actually do versus what they say, using behavioral data to challenge internal assumptions and dashboards.
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Career

Work history

11-2023
Co-Chief Executive Officer
RightMetric
3-2018
Co-Founder
RightMetric
3-2018 - 11-2023
Chief Executive Officer
RightMetric
6-2026
Chair, Fund Development Committee
Praxis Spinal Cord Institute
6-2025
Board Member
Praxis Spinal Cord Institute
In the press

Media appearances

Charlie Grinnell | CEO - RightMetric | Forbes Agency Council. Featured in Forbes Agency Council
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Episode 6 – The Past, Present and Future of Marketing with RightMetric CEO Charlie Grinnell. Featured in ECOMsquare Overshare Podcast
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Education
2014 - 2014
Award of Achievement
The University of British Columbia
2013 - 2013
Certificate
Simon Fraser University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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