Charlie Taylor is a marketing executive with 25 years of experience transforming how companies like Holley, VW, and Publicis Sapient use technology and AI. He specializes in connecting marketing spend to gross margin and building data-centric teams. A graduate of the University of Tennessee, Knoxville, he is described by colleagues as empowering, empathetic, and compassionate.
Outside of work, Charlie is a proud father who publicly celebrates his childrens career milestones. He is also a passionate European car enthusiast, an interest that aligns with his extensive professional experience in the automotive industry.
At Volkswagen, he redesigned lead management, which contributed to the companys strongest sales growth since 1973.
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