Charlie Taylor in

Charlie Taylor

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Executive Growth Advisor at Taylor Performance Marketing
📍 Nashville Metropolitan Area, United States

Charlie Taylor is a marketing executive with 25 years of experience transforming how companies like Holley, VW, and Publicis Sapient use technology and AI. He specializes in connecting marketing spend to gross margin and building data-centric teams. A graduate of the University of Tennessee, Knoxville, he is described by colleagues as empowering, empathetic, and compassionate.

Outside of work, Charlie is a proud father who publicly celebrates his childrens career milestones. He is also a passionate European car enthusiast, an interest that aligns with his extensive professional experience in the automotive industry.

At Volkswagen, he redesigned lead management, which contributed to the companys strongest sales growth since 1973.

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Experience
30 Years
Current Role
Executive Growth Advisor
Location
Nashville Metropolitan Area, United States
Personality Overview

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Priorities

Topics Charlie cares about

Marketing AI Transformation
His current professional focus involves redesigning marketing workflows and empowering teams with AI agents to lift performance.
Data-Driven Growth
He focuses on turning marketing data into board-level metrics, such as tying marketing spend directly to gross margin at Holley.
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Career

Work history

2-2026
Executive Growth Advisor
Taylor Performance Marketing
2-2024 - 3-2026
Vice President Marketing & eCommerce (DTC P&L)
Holley
4-2023
Investor / Strategic Advisor
ExpectAI
9-2014 - 9-2023
SVP, Client Partner (Bridgestone, Nissan, Cracker Barrel)
Publicis Sapient
9-2008 - 9-2014
General Manager, Digital Marketing
Volkswagen
In the press

Media appearances

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Education
BS
University of Tennessee, Knoxville
Social presence
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Behavioral profile

DISC profile (public)

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