Charlotte Burrows in

Charlotte Burrows

Digital Director at Selfridges
📍 London, England, United Kingdom

Charlotte Burrows is the Digital Director at Selfridges, leveraging over 15 years of experience in e-commerce and digital transformation for global retail and beauty brands. Her career includes leadership roles at La Perla, Debenhams, and The Estée Lauder Companies. She is a University of Canterbury graduate with a Bachelor of Commerce.

She is focused on enhancing the luxury customer experience by creating a seamless, personalized online journey. A key part of her strategy involves using retail media and first-party data to help brand partners connect with Selfridges exclusive clientele, ensuring products are both discoverable and relevant.

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Experience
7 Years
Current Role
Digital Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview
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Priorities

Topics Charlotte cares about

Luxury E-commerce
Her career is centered on driving digital growth and innovation for iconic luxury brands, including Selfridges, La Perla, and MAC Cosmetics.
Omnichannel Strategy
A key focus of her work is transforming and enhancing the digital customer experience to ensure business success in a rapidly changing retail landscape.
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Career

Work history

12-2021
Digital Director
Selfridges
1-2020 - 11-2021
Global Digital Director
La Perla
5-2018 - 10-2019
Director of Digital
Debenhams
The Estée Lauder Companies Inc.
5 yrs
7-2012 - 4-2013
Head of Ecommerce
MAC Cosmetics and Professional Brands @ Estee Lauder
In the press

Media appearances

Selfridges Partners with Criteo to Offer Brands Premium Spaces to Connect with Luxury Shoppers. Featured in Criteo Press Release
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Education
1996 - 1999
Bachelor of Commerce (BCom)
University of Canterbury
Social presence
in

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