Charlotte Lawson in

Charlotte Lawson

Observer · DISC type ci
Senior Global Brand Manager- Castello at Arla Foods
📍 Greater Leeds Area, United Kingdom

Charlotte is the Senior Global Brand Manager for Castello at Arla Foods, where she has built her marketing career over nine years in various brand management roles. She holds a CIM Professional Certificate in Marketing and a Bachelor of Science in Sport and Exercise Science from Leeds Beckett University.

Before discovering her passion for marketing, Charlotte pursued a career in sport. This background, combined with her experience in learning and development, has given her a unique set of cross-functional skills that she applies to her current role, demonstrating a commitment to continuous growth and career evolution.

She successfully transitioned from a career in sports to a senior global marketing position at a major food company.

Read the full overview →
Experience
15 Years
Current Role
Senior Global Brand Manager- Castello
Job Level
Middle
Location
Greater Leeds Area, United Kingdom
Personality Overview

How Charlotte shows up

Curious
Value Driven
Assertive

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Charlotte cares about

Global Brand Strategy
Recently moved from a UK-focused role to Senior Global Brand Manager for Castello, responsible for the brand's international strategy and growth.
Dairy Marketing
Has extensive experience managing major dairy brands at Arla Foods, including Castello cheese, Anchor butter, Arla Skyr, and various yogurt categories.
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Career

Work history

10-2024
Senior Global Brand Manager- Castello
Arla Foods
3-2024 - 10-2024
Senior Commercial Category Manager: Yogurts
Arla Foods
6-2022 - 5-2024
Senior Brand Manager - Anchor
Arla Foods
11-2020 - 6-2022
Senior Brand Manager - Arla Skyr
Arla Foods
10-2017 - 11-2020
Brand Manager - Anchor
Arla Foods
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
CIM Professional Certificate in Marketing
Leeds Beckett University
2005 - 2008
Bachelor of Science (BSc)
Leeds Beckett University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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