Chaymaa Mohamed in

Chaymaa Mohamed

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Director of Digital Marketing Performance & Growth at NICE ONE | نايس ون
📍 Riyadh, Saudi Arabia

Chaymaa Mohamed is a results-driven digital marketing leader with over a decade of experience in high-impact growth strategies. As the Director of Digital Marketing Performance & Growth at NICE ONE, she spearheads multi-channel campaigns across digital platforms. She holds a Bachelors in computer science and several Google Ads certifications.

Chaymaa is deeply invested in her companys success, publicly celebrating major milestones like its IPO and key campaigns. She actively recognizes and congratulates her colleagues on their achievements, demonstrating a strong commitment to team spirit and shared success.

She is a featured speaker at the upcoming Marketing Strategy and Innovation Summit & Awards 2025.

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Experience
11 Years
Current Role
Director of Digital Marketing Performance & Growth
Job Level
Mid-senior
Location
Riyadh, Saudi Arabia
Personality Overview

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Priorities

Topics Chaymaa cares about

E-commerce Growth
Leads digital marketing for NICE ONE, the largest cosmetics e-commerce company in the KSA, focusing on driving significant growth and performance.
Marketing ROI
Successfully improved Meta ROAS by 262% for NICE ONE by implementing a data-driven strategy to eliminate wasted ad spend on poor-performing products.
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Career

Work history

2-2025
Director of Digital Marketing Performance & Growth
NICE ONE | نايس ون
12-2020 - 1-2025
Head of Digital Marketing
NICE ONE | نايس ون
2-2019 - 12-2020
Digital Marketing Lead
NICE ONE | نايس ون
9-2017 - 1-2019
Digital Marketing Specialist
Aaji & Janai Dental group
6-2013 - 7-2017
Marketing Coordinator
Idro for Import and Export
In the press

Media appearances

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Education
2008 - 2013
Bachelor of computer science
Higher Technological Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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