Cheryl is a Business Development Director at Merchant Advocate with over 25 years of expertise in the merchant services industry. She specializes in helping businesses, particularly in the dental and healthcare sectors, increase profitability by reducing electronic payment fees. She holds a Bachelors degree in International Affairs and Economics from the University of Colorado Boulder.
As the daughter of a serial entrepreneur, Cheryl has a firsthand understanding of the value of business profitability. She is intellectually curious, attending events on economic forecasting and professional peak performance strategies. She is passionate about using her specialized knowledge to advocate for business owners in a complex, unregulated industry.
She has helped nearly 1, 000 members of the American Association of Dental Office Management (AADOM) save money and increase profits.
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