Cheryl Severini

Energizer
DISC Type : I

National Sales Manager at Maxell Corporation of America

Mays Landing, New Jersey, United States

Overview

Cheryl Severini is the National Sales Manager for the US & Canada at Maxell, where she has built her career over several decades. Colleagues describe her as a dedicated, savvy, and thoughtful professional with strong leadership skills. She specializes in new business development, sales strategy, and product placement for consumer electronics, leveraging a deep background in marketing and product development.

Personality Overview

Full Of Energy

Relationship Oriented

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Consumer Electronics
Her entire career at Maxell has been focused on selling and marketing consumer electronics accessories to major retailers and distributors across North America.
Strategic Sales
She is responsible for cultivating relationships with national accounts, collaborating on product assortment, and driving growth through strong promotional planning.
Ocean Conservation
In 2024, she publicly registered her opposition to offshore wind projects, expressing deep concern for the protection of marine life and ocean ecosystems in her home state.

Media Appearances

Cheryl has no verified media appearances

Work History

4-2020
National Sales Manager at Maxell Corporation of America
1-2015 - 3-2020
Regional Sales Manager at Maxell Corporation of America
10-2011 - 12-2014
Director of Marketing and Product Development at Maxell Corporation of America
9-2001 - 9-2011
Senior Marketing Manager at Maxell Corporation of America
1998 - 2001
Marketing Manager at Maxell Corporation of America

Education

Education details unavailable from Kean College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Mays Landing, New Jersey, United States Job Level : Middle Designation : National Sales Manager at Maxell Corporation of America
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Cheryl

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Cheryl take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Cheryl

Personality Compatibility


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