Chhavi Malik in

Chhavi Malik

Initiator · DISC type Di
Co-Founder, Content Head at Formeta
📍 India

Chhavi Malik is the Co-Founder and Content Head at Formeta Studio, where she specializes in brand strategy and copywriting for early-stage founders. With over seven years of experience, she crafts ROI-focused copy. Colleagues and clients describe her as creative, skilled, dedicated, and a great team player.

Outside of her agency work, Chhavi is a published author and poet with a keen interest in human psychology and philosophy, which she integrates into her writing. She explores themes of chaos, resilience, and love in her work, aiming to find a balance between the yin and yang of life through art.

In 2021, Chhavi wrote, edited, and published her debut book of poems, "If Words Were Enough, " making her a recognized author.

Read the full overview →
Experience
3 Years
Current Role
Co-Founder, Content Head
Job Level
Leadership
Location
India
Personality Overview

How Chhavi shows up

Risk-Accepting
Conviction Driven
Impact-Oriented

They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Chhavi cares about

Startup Brand Strategy
As Co-Founder of Formeta, she is dedicated to helping early-stage founders develop brand strategies and copy that drive conversions and create traction.
Website Copywriting
She frequently offers website audits and focuses on creating website content and architecture that converts for clients, a core service of her professional work.
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Career

Work history

4-2023
Co-Founder, Content Head
Formeta
7-2019
Freelance Copywriter
Self-employed
10-2021
Content Writer
SelfCAD
3-2021
Author
If Words Were Enough
12-2022 - 10-2023
Copywriter
Wealthifi
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2022
B. El. Ed
Miranda House College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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