Chirag Jatik in

Chirag Jatik

Wildcard · DISC type sci
Co-Founder at Shyft
📍 New Delhi, Delhi, India

Chirag Jatik is a co-founder at Shyf, specializing in D2C marketing. A graduate of Chitkara University, his experience includes business development at BYJUS. He frequently shares insights on data-driven UGC ads, audience testing, and building teams based on mission alignment rather than just skills.

He has candidly shared his entrepreneurial journey, including the challenge of dissolving and rebuilding his agencys team three times to find the right people.

Read the full overview →
Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
New Delhi, Delhi, India
Personality Overview

How Chirag shows up

Friendly But Slow
ROI Driven
Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Priorities

Topics Chirag cares about

D2C Advertising
He advises D2C founders to focus on testing creative angles in their ads rather than constantly switching audiences, a common mistake he has observed in the industry.
Team Building
He emphasizes that building a great team is about alignment, energy, and a shared belief in the mission, not just hiring for skills.
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Career

Work history

8-2023
Co-Founder
Shyft
12-2022 - 7-2023
Business Development Associate
FlexiFunnels
4-2021 - 11-2022
Business Development Manager
BYJU'S
6-2020 - 4-2021
Business Development Associate
BYJU'S
2-2019 - 3-2020
Internship Trainee
Pankaj Dharkar & Associates - India
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2020
Bachelor of Technology - BTech
Chitkara University
chitkara university
st marys school hp
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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