Chirag Jatik in

Chirag Jatik

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Co-Founder at Shyft
📍 New Delhi, Delhi, India

Chirag Jatik is a co-founder at Shyf, specializing in D2C marketing. A graduate of Chitkara University, his experience includes business development at BYJUS. He frequently shares insights on data-driven UGC ads, audience testing, and building teams based on mission alignment rather than just skills.

He has candidly shared his entrepreneurial journey, including the challenge of dissolving and rebuilding his agencys team three times to find the right people.

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Experience
6 Years
Current Role
Co-Founder
Job Level
Leadership
Location
New Delhi, Delhi, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chirag cares about

D2C Advertising
He advises D2C founders to focus on testing creative angles in their ads rather than constantly switching audiences, a common mistake he has observed in the industry.
Team Building
He emphasizes that building a great team is about alignment, energy, and a shared belief in the mission, not just hiring for skills.
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Career

Work history

8-2023
Co-Founder
Shyft
12-2022 - 7-2023
Business Development Associate
FlexiFunnels
4-2021 - 11-2022
Business Development Manager
BYJU'S
6-2020 - 4-2021
Business Development Associate
BYJU'S
2-2019 - 3-2020
Internship Trainee
Pankaj Dharkar & Associates - India
In the press

Media appearances

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Education
2017 - 2020
Bachelor of Technology - BTech
Chitkara University
chitkara university
st marys school hp
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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