Cho Hwang

Enigma
DISC Type : dic

Chief Technology Officer at Epassi

Berlín y alrededores, Germany

Overview

Cho Hwang is the Chief Technology Officer at Epassi, with a background as a senior engineering executive at HelloFresh and Coupang. He specializes in leading large, global teams in consumer-facing digital products, e-commerce, and growth marketing technology across international markets, driving significant revenue growth.

As a proud parent to two dogs, Cho treats them as integral family members. His focus on healthy eating extends to his pets, reflecting a personal passion for their well-being and a commitment to family.

During his leadership at Coupang, he was instrumental in a hyper-growth phase where the companys revenue expanded over 350% to approximately $20 billion.

Personality Overview

Persuasive & Assertive

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Global Team Leadership
He has extensive experience leading large, distributed engineering teams of 400+ members across Europe, North America, and Canada at companies like HelloFresh.
Consumer E-commerce
His career has focused on building and scaling consumer e-commerce systems, including payments, loyalty programs, and growth marketing technology for millions of users.
Mobile App Evolution
At Epassi, he is currently focused on expanding his team to drive the evolution of their mobile app, which serves over 30 million employees.

Media Appearances

Cho has no verified media appearances

Work History

12-2025
Chief Technology Officer at Epassi
1-2025 - 12-2025
Senior Vice President of Engineering at HelloFresh
1-2023 - 1-2025
Vice President of Engineering at HelloFresh
10-2021 - 1-2023
Senior Director of Software Engineering at Coupang
7-2018 - 10-2021
Director of Software Engineering at Coupang

Education

Cho has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Berlín y alrededores, Germany Job Level : Leadership Designation : Chief Technology Officer at Epassi
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Insights For Selling To Cho

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cho is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cho

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cho move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cho take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cho

Personality Compatibility


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