Chris Baird in

Chris Baird

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Executive Director - International Sales & Marketing at Tectrax
📍 Auckland, Auckland, New Zealand

Chris Baird is a senior executive with over 30 years of leadership experience in the marine industry, specializing in international sales, marketing, and go-to-market strategies. He has a proven track record of scaling businesses, having led companies like Navman, FUSION Entertainment, and Propspeed to significant international growth and successful acquisitions. He is an Associate Fellow at the Institute of Management New Zealand.

Originally from Australia, Chris began his career running a sailing school and charter business. His passion for the marine industry is evident through his long-standing career and hands-on approach. He is a strong advocate for trade shows and is a regular attendee of marine industry events like METSTRADE.

Chris has successfully navigated and expanded marine businesses through four major recessions, demonstrating his resilience and strategic expertise.

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Experience
25 Years
Current Role
Executive Director - International Sales & Marketing
Job Level
Senior
Location
Auckland, Auckland, New Zealand
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Chris cares about

Marine Industry Growth
His entire career, including his current role as Joint CEO of YESSSS, is focused on helping marine businesses thrive and achieve rapid growth.
International Expansion
He has repeatedly taken New Zealand-based companies like FUSION and Propspeed and successfully expanded them into dominant international players in Europe, the USA, and Asia.
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Career

Work history

1-2025
Executive Director - International Sales & Marketing
Tectrax
1-2025
Executive Director - International Sales & Marketing
ZeroJet
5-2023
Joint CEO
YESSSS
8-2019 - 5-2023
Managing Director/CEO
Propspeed International Ltd
7-2014 - 7-2019
Managing Director
GARMIN NZ Ltd T/A FUSION Entertainment
In the press

Media appearances

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Education
1997 - 2017
Associate Fellow
IMNZ - Institute of Management New Zealand
1974 - 1979
Education details unavailable
Mawson High - Adelaide
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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