Chris Chalmers
Login to view DISC.Chris Chalmers is a seasoned marketing and eCommerce director with extensive experience driving commercial performance for major UK brands. He specializes in digital strategy, CRM, and loyalty programs, having held senior roles at JD Sports, Asda, Tesco, and Jet2. com. Chris earned his BSc from Lancaster University, building on a career that began in the automotive sector with Ford.
Outside of his corporate roles, Chris demonstrates a keen interest in the creative arts, serving as a Board Advisor for The Comedy Crowd. He is passionate about how brands can authentically connect with consumers through humor and entertainment, championing innovative approaches to engagement. He also has a foundational interest in the automotive industry.
Unique fact: He is helping to trailblaze how brands can effectively use comedy to engage with their customers.
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