Chris Couch in

Chris Couch

Pioneer · DISC type dsi
Head of Product, B2B at Flywire
📍 Austin, Texas, United States

Chris Couch is the Head of Product, B2B at Flywire, specializing in FinTech and accounts receivable automation. With a background in sales leadership at Invoiced, he is recognized for his clear vision and consistent achievement of growth targets. He holds a Bachelors Degree from Metropolitan State University of Denver.

Outside of his direct work in FinTech, Chris follows developments at major technology and media corporations, including The Walt Disney Company, AMD, and Visa. He also maintains an interest in the University of Colorado Boulder, indicating a connection to the Colorado region.

He recently shared staggering results from an AI pilot in A/R processes, which achieved a 70% reduction in manual reconciliation time.

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Experience
34 Years
Current Role
Head of Product, B2B
Job Level
Mid-senior
Location
Austin, Texas, United States
Personality Overview

How Chris shows up

Decisive But Friendly
Friendly But Fast
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Chris cares about

AI in FinTech
Piloted AI tools in A/R, resulting in a 70% reduction in manual reconciliation time and a 12-day drop in DSO. He is focused on leveraging AI for B2B solutions.
B2B Payment Experience
He is focused on simplifying the invoice-to-cash lifecycle and providing a better, more consumer-like payment experience for business clients.
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Career

Work history

9-2025
Head of Product, B2B
Flywire
8-2024 - 9-2025
Invoice-to-Cash Business Development
Flywire
10-2019 - 8-2024
VP of Sales
Invoiced, powered by Flywire
2018 - 2019
Strategy and Integration
EVERFI
2018 - 2018
Vice President of Product Strategy
Workplace Answers (an EVERFI Company)
In the press

Media appearances

Mastering Business Relationships & Mentorship: Insights from Chris Couch (Head of Product, B2B at Flywire). Featured in YouTube
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Chris Couch – Flywire Resource Page. Featured in Flywire
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Education
Education details unavailable
University of Colorado Boulder
Bachelor’s Degree
Metropolitan State University of Denver
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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