Chris Cureton
Login to view DISC.Chris Cureton is the Principal and VP of Brand Design at BOLTGROUP in Charlotte, NC, where he helps executive teams unify brand, product, and go-to-market strategies. Described by colleagues as strategic, thoughtful, and creative, he has experience working with major companies like Microsoft and Chick-fil-A and is certified in AI for Organizational Leaders.
He has a strong interest in social consciousness within the business world and advocates for using "people-centered design" to create a more positive impact through media and communications.
Chris trademarked the terms "Misalignment Tax™" and "Almost Aligned™" to describe the hidden costs businesses pay for a lack of strategic clarity.
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