Chris Dale

Examiner
DISC Type : cs

Director at Ghost Broadband

Horsham, England, United Kingdom

Overview

Chris Dale is the Managing Director of Structured Communications and Director of Ghost Broadband, specializing in telecommunications for Sussex-based businesses. Featured in the Sussex Business Times, he focuses on VoIP, leased lines, and connectivity solutions. He holds a Higher Diploma from the Academy of Contemporary Music, blending technical expertise with a creative background.

Outside of his director roles, Chriss educational background from the Academy of Contemporary Music suggests a significant and enduring passion for music. This creative foundation provides a unique perspective in the technology and communications sector where he operates.

He founded Ghost Broadband, a specialized internet service, to provide low-latency, high-performance connectivity specifically for online gamers.

Personality Overview

Unexpressive

Status Quo Seeker

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Legacy System Migration
Frequently posts about the urgent need for businesses to migrate from older ISDN and PSTN phone systems before the national switch-off, offering advice on making a smooth transition.
Business Connectivity
Passionate about educating business owners on their connectivity options, such as the practical differences and benefits between broadband and dedicated leased lines.
Supporting Sussex SMEs
His public commentary and features in local business magazines show a distinct focus on advising and supporting the business community specifically within Sussex.

Media Appearances

Chris has no verified media appearances

Work History

8-2024
Director at Ghost Broadband
1-2012
Managing Director at Structured Communications Ltd

Education

1998 - 1999
Higher Diploma from Academy of Contemporary Music
1996 - 1998
Education details unavailable from The College of Richard Collyer

More Information

Social Presence :

Prographics :

Exp : 14 Location : Horsham, England, United Kingdom Job Level : Mid-senior Designation : Director at Ghost Broadband
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Chris

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Chris take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Chris

Personality Compatibility


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