Chris Foley

Judge
DISC Type : Dc

Sales Team Lead, EMEA SMB at Taboola

London, England, United Kingdom

Overview

Chris is an experienced advertising sales leader at Taboola, focused on driving SMB growth across the EMEA region. Educated at Trinity College Dublin, he has a proven history of managing large, successful teams at Pinterest. Colleagues describe him as empathetic, diligent, insightful, and a supportive leader.

Outside of his sales career, Chris is a published author and passionate writer. He has a deep interest in foreign languages and cultures, having achieved intermediate proficiency in Mandarin Chinese and previously worked with clients across Mainland China and the ASEAN region.

He wrote and published a book called "Missionaries, " a passion project about Irish and British figures in Asias football scene.

Personality Overview

Generally Skeptic

Objective Thinker

Features Driven

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

EMEA SMB Growth
He leads the EMEA SMB team at Taboola, focusing on revenue and audience solutions for publishers in markets like UKI, DACH, France, Spain, and Italy.
Sales Leadership
Manages and develops sales teams, having previously led a team of 45 people at Pinterest. He is praised for his coaching and supportive leadership style.
Mandarin Language
Has been learning Chinese for years and recently participated in his first podcast interview conducted entirely in the language to challenge his skills.

Media Appearances

Chris has no verified media appearances

Work History

2-2025
Sales Team Lead, EMEA SMB at Taboola
7-2023 - 2-2025
Deputy Head of Sales, EMEA SMB at Pinterest
5-2022 - 7-2023
Head of Sales - UK & Ireland SMB at Pinterest
4-2021 - 5-2022
Senior Account Manager - APAC SMB at Pinterest
8-2019 - 8-2020
Marketing Executive at Irish Universities & Medical Schools Consortium

Education

2019 - 2020
Master's degree from Trinity College Dublin
2016 - 2017
Bachelor’s Degree from The Chinese University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Sales Team Lead, EMEA SMB at Taboola
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Chris take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Chris

Personality Compatibility


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