Chris Hunt in

Chris Hunt

Evaluator · DISC type DSC
Associate Director of Commercial Finance (Digital) at JD Sports Fashion
📍 Stockport, England, United Kingdom

Chris Hunt is the Associate Director of Commercial Finance for Digital at JD Sports, specializing in quantifying ROI from digital product investments and A/B testing. A qualified Chartered Accountant (ACA) and Project Management Professional (PMP), his experience spans roles at Moneysupermarket and KPMG, focusing on the intersection of technology, data, and finance.

Described by colleagues as intelligent and likeable, Chris is passionate about innovation and building professional communities. During his Masters degree, he focused on the incubation of early-stage clean technology companies, reflecting an interest in sustainability and entrepreneurship outside of his core finance roles.

Chris founded "DigiComFin MCR, " a professional meetup in Manchester for finance professionals working in the digital and e-commerce sectors.

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Experience
17 Years
Current Role
Associate Director of Commercial Finance (Digital)
Job Level
Mid-senior
Location
Stockport, England, United Kingdom
Personality Overview

How Chris shows up

Quality Focused
Fast But Analytical
Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Chris cares about

Digital Finance
He founded "DigiComFin MCR" to connect finance professionals in the digital and e-commerce space, focusing on topics like web analytics, DMA regulation, and GA4.
Measuring ROI
A key focus in his career has been developing frameworks to measure and track the financial value and ROI from A/B testing and on-site product optimizations.
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Career

Work history

8-2023
Associate Director of Commercial Finance (Digital)
JD Sports Fashion
3-2022 - 8-2023
Senior Commercial Finance Manager, Multichannel
JD Sports Fashion
10-2018 - 3-2022
Finance Business Partner (Technology and Product)
Moneysupermarket Group
9-2011 - 9-2018
Executive Advisor, Management Consulting
KPMG UK
8-2010 - 8-2011
MSc Innovation Management
Manchester Business School
In the press

Media appearances

Chris Hunt - Associate Director Of Commercial Finance (Digital) at JD Sports Fashion. Featured in The Org
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Education
2011 - 2014
ACA
ICAEW
2010 - 2011
MSc Innovation Management and Entrepreneurship
Alliance Manchester Business School
2000 - 2003
BA (Hons)
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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