Chris Merchant
Login to view DISC.Chris Merchant is a strategic growth and sales leader with a history of building high-performing B2B sales teams. He has extensive experience at AT&T, where he directed the B2B Sales Development Program, focusing on foundational skills for new sellers. He holds an MBA from SMU Cox School of Business and a BBA from Texas Tech University.
While public information on his personal life is limited, Chris has a keen interest in developing new talent. At AT&T, he reshaped the sales curriculum to focus on fundamentals and mentorship, emphasizing a supportive runway for those new to the corporate world before introducing quotas.
His former company, NetSpark IP & Telecom, was rebranded as OPTRIC.com in July 2026, where he continues in his strategic growth role.
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